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Verfasser
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Barz, Heiner; Wolf, Bernhard S.T.
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Titel
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Noch Neuland: Weiterbildungsmarketing in internationaler Perspektive
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Jahr
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2006
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In
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DIE Zeitschrift für Erwachsenenbildung 2006(2): Internationaler Markt der Weiterbildung
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Seite
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35 - 37
- Zitierlink
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http://www.die-bonn.de/id/3362
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- Abstract
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The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1: The English marketing discussion is ahead of the German discussion by approximately ten years. For 2: By means of a practice project with seven international learning partners they show that the development of an international adult education marketing presumes a solid, national or regional marketing.
