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Verfasser
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Hippel, Aiga von
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Titel
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Die Produktklinik - eine Methode zur nachfrageorientierten Planung von Angeboten wissenschaftlicher Weiterbildung
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Jahr
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2008
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In
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REPORT Zeitschrift für Weiterbildungsforschung 2008(1): Wissenschaftliche Weiterbildung
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Seite
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42 - 51
- Zitierlink
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http://www.die-bonn.de/id/4023
Um diese Ausgabe zu zitieren, verwenden Sie bitte diese Internetadresse.
- Abstract
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The product clinic – a method to plan demand-oriented planning of courses and programmes for continuing higher education
Continuing higher education is facing the challenge of having to react to heterogenous target groups and having to position itself in the competitive market of further education. In order to be able to plan demand-oriented programms for further education, knowledge of the addressees´ specific educational needs is required. Product clinics as an innovative method of market analysis provide the means to integrate addressees in the planning of programms, determine their educational needs and analyse possibilities for new developments to position themselves within the context of their self-image. Product clinics may thus contribute to the development of a specific profile of scientific further education.
