Presse- und Öffentlichkeitsarbeit für Weiterbildungseinrichtungen

Abstract

Press and public relations work in continuing education is gaining importance through digitization and social media. Here the current guideline for strategic communication in public spaces provides a solid and systematic presentation of the basic structures of press and public relations work. The focus is on different communication strategies for large and small institutions, communication with adult and continuing education target groups, the classic tasks of press and public relations, the Web and new media, the financing of public relations and the legal framework. In addition, numerous illustrations, checklists, tips, trends and examples provide valuable suggestions for practice-oriented press and public relations work.