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The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
Which implications does the ongoing GATS negotiation round have for the educational area? Although the WTO minister conference in Hongkong in December 2005 did not result in decisions made for the services sector, it is nevertheless the positioning of the participating member states – including the EU – beforehand and in reverberation of the conference which is interesting. When the »Doha round« expires in 2007, new propositions for liberation need to be available. The author observes the negot…
Der Sportwissenschaftler Dr. Hans E. Ulrich ist Geschäftsführer des IST-Studieninstituts in Düsseldorf. Er hat für IST in Shanghai ein zweites Standbein aufgebaut. Mit ihm sprach DIE-Redakteur Dr. Peter Brandt über kleine Fortschritte und geplatzte Hoffnungen beim Versuch, Weiterbildung im fernen Ausland anzubieten.
