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Die DIE Zeitschrift hat im Dezember 2005 mit dem „Glücksheft“ still und heimlich ein Jubiläum gefeiert. Es war dies die 50. Ausgabe der 1993 gegründeten Institutszeitschrift. Da Jubliäen immer auch Gelegenheiten der Rückschau und des Ausblicks sind, könnte der Zeitpunkt für die Reflexion der Ergebnisse einer Abonnentenbefragung nicht besser sein. DIE-Redakteur Peter Brandt und Alf Scheidgen als zuständiger Analyst präsentieren im folgenden zentrale Ergebnisse der Befragung 2005 als Grundlagen f…
The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
The coinage Podcast is composed of iPod and broadcast and denotes radio- or video broadcasts which can be subscribed via a free software, cost free. One can copy into an iPod, a portable MP3-Player from Apple, not only entertaining but also educational contents. »Podcasting« is the dissemination of sequences from radio- or video broadcasts, it unfolds a corresponding potential for education providers. A search in the apple-music-store has resulted in the Podcast offer concerning education and u…
Which implications does the ongoing GATS negotiation round have for the educational area? Although the WTO minister conference in Hongkong in December 2005 did not result in decisions made for the services sector, it is nevertheless the positioning of the participating member states – including the EU – beforehand and in reverberation of the conference which is interesting. When the »Doha round« expires in 2007, new propositions for liberation need to be available. The author observes the negot…
