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Überlegungen, Marketing in der Weiterbildung zu realisieren, sind beinahe so alt wie die Marketinglehre selbst. Einerseits stehen Erwachsenenbildner/innen immer noch der Thematik skeptisch gegenüber, andererseits ist nach dem Marketingboom in der Weiterbildung am Anfang der 1990er Jahre zu vermuten, dass sich Marketing auch in der EB-Praxis bewährt hat. Für die vorliegende empirische Fallstudie hat die Autorin vier Volkshochschulen über einen Zeitraum von zwei Jahren begleitet, um die Akzeptanz…
In zehn Beiträgen gehen die Autor/inn/en der Wirkungsgeschichte der Volkshochschulen in Ost und West nach.
As empirical studies have shown, the Germans’ knowledge of financial affairs is rather poor. Basic knowledge on banking and insurance is often absent, even though it is essential in times when provision for a safe future increasingly becomes everyone’s personal responsibility. Even if relevant content were taught at schools comprehensively and from this moment on, today’s adults would still remain ignorant. Therefore, a tremendous task lies ahead for adult education to provide relevant knowledg…
This overview in table form of the adult education centres survey for 2021 presents key findings pertaining to institutional characteristics, personnel, funding and events.
The author addresses the assessment of adult economic competences. He also provides a short but critical overview of different approaches to measuring these competences.
This article presents didactic approaches to financial literacy using the example of the CurVe project (debt counselling as a starting point for basic education – curricular integration and transitions) which was launched at the German Institute for Adult Education (DIE) in March 2013. The project analyses the connection between excessive debt and basic educational needs. Its focus is on participative didactics and its goals include the strengthening of basic education through the conceptualisa…
Competence profiles for adult educators - European perspectives on the occasion of the EQF discussion One important piece of groundwork for the EQF debate in the adult education profession is to explore relevant competence profiles. In the run-up to a European conference, as part of an EU-funded project, profiles of this type in the countries of Europe were studied, compared and checked to discover whether they could be linked in to the Qualifications Framework. The article, originally publi…
Rund 6,2 Millionen Erwachsene in Deutschland haben Schwierigkeiten beim Lesen und Schreiben – mit weitreichenden Folgen für Alltag, Arbeitsmarkt und gesellschaftliche Teilhabe. Diese Menschen sind einem erhöhten Risiko sozialer Exklusion ausgesetzt und haben deutlich geringere Chancen auf dem Arbeitsmarkt. Das 2024 gestartete Kompetenzzentrum GrundbildungsPFADE möchte dazu beitragen, diese Situation zu ändern: Es begleitet zehn Modellprojekte dabei, regionale Netzwerke zu entwickeln, die statt …
In this report, three different methods to approach Howard Gardner‘s »Five Minds for the Future« are revealed, which are each a connecting factor to adult education. As a popular scientific article to psychology and education in the context of a general educational debate, »Five Minds« indicates that the concept of independent adult education is not generally acknowledged. As educational theory, it serves as a useful tool for determining educational objectives. As a scientific creation, which c…
The following article focuses on the debate on organizational learning from an adult-educational point of view. In most approaches to organizational learning the members of an organization are regarded as the main drivers of organizational learning processes. However, such approaches do not systematically incorporate important presumptions of learning-theory, although this promises to create a better understanding of adult-educational experiences within organizations. Hence, the article present…