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This article reflects how preparation time for the 2006 World Cup in Germany was packed with daunting learning tasks and learning expectation and education metaphors. A distinction is made between two levels: first of all, with respect to the population at large, the expectation of being a model host inculcating the ideals of friendliness towards foreign nationals and a service mentality. Daunting learning and educational tasks associated with the narrower field of the national football team, i…