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The term »valorization« has gained a wide distribution by the EU support programme of vocational training (Leonardo da Vinci). The author points to the prospective that the term will soon be able to establish itself in other educational areas. Valorization can be described as a process of dissemination and utilization of project results with the aim of optimizing their value, increasing their impact and integrating them into training systems. A correlatively strategy shall be existent in projec…
The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
The atmosphere of adult pedagogy (Re-) discovery of a central didactical category Even though every teacher would give the pedagogical atmosphere a central meaning for the progression of the learning activity, the marginal theoretical capture of this phenomenon in adult pedagogic is astonishing. A look over the edge of a plate makes it clear, that general pedagogy, philosophy and psychology has already come to interesting cognitions. Against this background, the aim of the contribution is …
Veränderte Rahmenbedingungen in Gesellschaft und Wirtschaft bedingen neue Anforderungen an das Bildungsverhalten. Bretschneider und Preißer berichten über aktuelle und geplante Initiativen und Aktivitäten in Deutschland, die sich auf informelle Lernleistungen und ihre Resultate beziehen und sich unter dem Schlagwort "Weiterbildungspässe" zusammenfassen lassen. Dabei wird insbesondere auf einige der damit verbundenen konzeptionellen, methodischen und prozeduralen Probleme Bezug genommen. Als Erg…
In dem Beitrag wird anhand eines Beispiels - aus dem Projekt: Beratung zu multimedialem Lernen in kleinen und mittelständischen Unternehmen des Berufsfortbildungswerks des DGB Rhein- Neckar-Tauber - illustriert, dass mediengestütztes Lernen Organisationsentwicklung auslösen bzw. Organisationsentwicklungsprozesse beeinflussen kann.
