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This issue of REPORT focuses on current trends in adult and continuing education in various European countries, with a particular emphasis on the situation in Spain, Romania, Finland, Great Britain and Germany. Documenting the results of an international lecture series held at the University of Essen-Duisburg, the essays, for the first time, are presented in English. The articles gathered in this REPORT may serve as a point of departure for further studies in this area of research and contribut…
The Plan to market transition brought with it the restructuring of the labour market, but also unemployment, new job profiles, and ongoing reform of the education system. Within the catch-up process of joining the EU and harmonizing the legislative framework and developments with the aquis communautaire, the effort to set up and implement effective policies was relatively coherent. But the results achieved so far show that much more efforts are needed, as the participation rate of adults in edu…
The paper reviews trends in adult learning in England in the ten years from the election of Labour government in 1997. It highlighted an initial focus on expanding and widening participation in a wide range of initiatives in the years to 2002. From 2003 there has been a dramatic narrowing of focus giving priority to funding qualifications related to the labour market. Throughout the period it highlights restless change in institutional structures.
During the last two decades, widening adult participation in higher education has become a central issue in international and especially European lifelong learning policy debates. At European level this is reflected in the Europe 2020 strategy set out by the European Commission. One headline target is to boost the share of the population aged 30–34 that has completed tertiary or equivalent education to 40 per cent by 2020. In the face of general trends such as the intensive use of ICT, the evol…
In recent years, “popular education” has become a highly relevant topic in the international debate. At the same time, research efforts on this subject matter have been increasing. The concept of “popular education” is understood as different from or marginalized by dominant discourses and institutions. This issue of REPORT will raise awareness for both the historical origins and the current discussions of popular education in adult education. The articles collected will evaluate if such concep…
Effects of continuing education tests Continuing education tests aim at improving transparency of the quality of programmes on offer and initiating processes to improve quality at providers of continuing education. But what has the impact of continuing education tests been to date? The authors present selected results of an evaluation study. From a demand perspective, continuing education has not been transparent since the introduction of educational testing in 2002, either. 54% of the popul…
Marketing und Erwachsenenbildung – ein Widerspruch? Was hat Guerilla-Marketing mit Weiterbildung zu tun? Marketing hat auch in die Erwachsenenbildung Einzug gehalten, und das auf besondere Weise. Sie biedert sich dem kommerziellen Marketing aber nicht an, sondern nimmt selbstbewusst die eigenen professionellen Wurzeln zur Kenntnis und generiert daraus einen eigenständigen Marketingansatz. Der Studientext, sozialkritisch und unkonventionell angelegt, zeichnet die Diskurse des kommerziellen wi…
Ingrid Schöll Marketing in der öffentlichen Weiterbildung Noch vor wenigen Jahren wurde der Einzug des Marketings in der öffentlichen Weiterbildung mit viel Skepsis und Argwohn betrachtet. Mittlerweile werden Marketingkonzepte und -strategien als wichtige Instrumente der Steuerung einrichtungsinterner und -externer Prozesse geschätzt. Die dritte, aktualisierte Auflage zeichnet diese Entwicklung nach und gibt einen umfassenden Überblick zum Themenfeld. Vorgestellt werden Instrumente eines mode…
Wirtschaftlichkeitskonzepte und Marketing für die Erwachsenenbildung wird immer mehr zum Diskussionsgegenstand. In den Beiträgen geht es um ein Pro und Contra; die zentrale Frage lautet dabei, wozu und für welche Qualität von Bildung wird Marketing genutzt.
Presentation Fourth Technical Meeting for PIAAC (Programme for the International Assessment of Adult Competencies ), Bonn, 20-21 June 2005
