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Vielfältige Formen der Wissenschaftskommunikation haben sich etabliert – darunter der ›Science Slam‹ als ein Format, welches aktuelle Ansprüche an den Bereich der Wissenschaftskommunikation abbildet. Als Forschungsgegenstand dient es Maria Stimm dazu, zwei bisher eher für sich stehende Bereiche zu verschränken: Wissenschaftskommunikation und Erwachsenenbildung. Die Studie arbeitet die zentrale Bedeutung heraus, die die Begegnung von Wissensstrukturen für die Wissenschaftskommunikation hat, und …
The term »valorization« has gained a wide distribution by the EU support programme of vocational training (Leonardo da Vinci). The author points to the prospective that the term will soon be able to establish itself in other educational areas. Valorization can be described as a process of dissemination and utilization of project results with the aim of optimizing their value, increasing their impact and integrating them into training systems. A correlatively strategy shall be existent in projec…
The contribution discusses dimensions of the internationalisation of educational marketing. Seen from a German perspective the authors are therewith treading on new land. Thereby they differ between (1) educational marketing in international comparison (using the example of comparison of the English and German situation) and (2) international educational marketing, so the development of communication- and dissemination structures of regional or national offers for an international market. For 1…
In the area of scientific further education the international market situation is eminently conspicuous. The present text distinguishes with the example of Master Studies (Executive MBA Programme) four business models of foreign providers. (1) A foreign programme is exported as a complete package. (2) A foreign programme is offered with licence at a native national university. (3) Business-School-Alliances: a programme is offered in equal shares of two or more university institutions in differe…
