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We explore how adult education can be made inclusive, digital and effective.
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The book presents a variety of concepts and experiences on how the roots and past of organizations can be looked at by employing a number of methodological approaches as well as ways and means to celebrate jubilees of adult education and community learning centers and their associations. It is meant for professionals leading such centers and those who are responsible for public relations, information and communication, and event management. The book starts off by explaining the terminology and …
Considering current large-scale developments, the author takes a look at the supervision of spatial development processes as well as the opportunities and potentials of adult education networks for regional development.
Marketing und Erwachsenenbildung – ein Widerspruch? Was hat Guerilla-Marketing mit Weiterbildung zu tun? Marketing hat auch in die Erwachsenenbildung Einzug gehalten, und das auf besondere Weise. Sie biedert sich dem kommerziellen Marketing aber nicht an, sondern nimmt selbstbewusst die eigenen professionellen Wurzeln zur Kenntnis und generiert daraus einen eigenständigen Marketingansatz. Der Studientext, sozialkritisch und unkonventionell angelegt, zeichnet die Diskurse des kommerziellen wi…